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Gunnar/
See Clearly, Look Sharp.
In today's digital age, our eyes constantly navigate between screens and reality, leading to digital eye strain and fatigue. GUNNAR Optiks®, a pioneer in computer eyewear, empowers users to combat these challenges with innovative lens technology. This case study explores how we partnered with GUNNAR to scale & upgrade robust WooCommerce e-commerce platform, catering to their global audience and enhancing the user experience.
Brief
With a focus on innovation and user engagement, GUNNAR partnered with our team to scale their e-commerce platform on WooCommerce. The goal was to provide unique features like Virtual Try-On. Ensure smooth platform functionality and address plugin-related issues. Provide ongoing support and maintenance for a consistently optimized online store.
Goal
The primary objective of the project was to upgrade the feature-rich WooCommerce e-commerce platform for GUNNAR Optiks®, enabling seamless online shopping experiences for customers across various regions while incorporating innovative features such as Virtual Try-On .
Our Plan & Process
To achieve GUNNAR's goals, we implemented a strategic approach:
01
Multi-Site Functionality
Established a network of regional websites on WooCommerce, designed to serve diverse audiences through tailored content and currency options.
02
Virtual Try-On Integration
Created and integrated a unique Virtual Try-On feature, enabling users to try on eyewear styles via webcam. This enhanced user engagement and product visualization.
03
Plugin
Expertise
Resolved plugin conflicts and executed fixes to ensure a smooth user experience, optimizing functionality for seamless navigation and user interaction.
04
Ongoing Maintenance
Implemented a thorough maintenance plan to monitor, update, and optimize the WooCommerce platform, ensuring smooth operation and addressing emerging issues.
High Fidelity Wireframes
