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Pink Anne/
It’s time to #Change
Pinkanee, a company on a mission to redefine period care for the modern woman. Pinkanee offers a range of organic and sustainable period products, prioritizing both comfort and eco-consciousness.
Brief
Pinkanee with the goal of revamping their website to reflect their brand identity and values while enhancing the e-commerce experience for customers. The project aimed to modernize the website's design, improve functionality, and optimize the checkout process to drive conversions and increase sales.
Goal
1. Website Revamp: Refresh the website design to align with Pinkanee's brand identity and create a visually appealing and intuitive user experience.
2. Mobile Responsiveness: Ensure the website is fully responsive across all devices to cater to the growing mobile audience.
3. Sustainability Focus: Highlight Pinkanee's commitment to sustainability throughout the website to resonate with environmentally conscious consumers.
Our Plan & Process
To achieve Pinkanee goals, we implemented a strategic approach:
01
Discovery
Phase
Conducted extensive research to comprehend Pinkanee's target audience, brand positioning, and competitors thoroughly. Worked closely with the client to collaboratively define project goals and objectives.
02
UI/UX
Design
Developed detailed wireframes and prototypes informed by user-centric design principles, prioritizing intuitive navigation, clear messaging, and visually captivating elements to enhance user engagement and interaction.
03
Development
Phase
Built the website using modern web technologies, ensuring responsiveness, accessibility, and cross-browser compatibility. Integrated e-commerce functionality using WooCommerce to facilitate seamless transactions.
01
Discovery
Phase
Conducted extensive research to comprehend Pinkanee's target audience, brand positioning, and competitors thoroughly. Worked closely with the client to collaboratively define project goals and objectives.
02
UI/UX
Design
Developed detailed wireframes and prototypes informed by user-centric design principles, prioritizing intuitive navigation, clear messaging, and visually captivating elements to enhance user engagement and interaction.
03
Development
Phase
Built the website using modern web technologies, ensuring responsiveness, accessibility, and cross-browser compatibility. Integrated e-commerce functionality using WooCommerce to facilitate seamless transactions.
04
Sustainability
Integration
Integrated sustainability messaging and comprehensive product information strategically across the website, aiming to educate and inspire customers while fostering awareness & appreciation for eco-friendly practices and offerings.
05
Testing &
Optimization
Performed thorough testing to detect and resolve any issues or bugs, ensuring optimal website performance. This included enhancing page load times and streamlining the checkout process, prioritizing a smooth and intuitive user experience.
06
Launch &
Support
After deploying the revamped website, we offered comprehensive training and support to the Pinkanee team. We then continued to monitor and optimize website performance following the launch, ensuring sustained success.
04
Sustainability
Integration
Integrated sustainability messaging and comprehensive product information strategically across the website, aiming to educate and inspire customers while fostering awareness & appreciation for eco-friendly practices and offerings.
05
Testing &
Optimization
Performed thorough testing to detect and resolve any issues or bugs, ensuring optimal website performance. This included enhancing page load times and streamlining the checkout process, prioritizing a smooth and intuitive user experience.
06
Launch &
Support
After deploying the revamped website, we offered comprehensive training and support to the Pinkanee team. We then continued to monitor and optimize website performance following the launch, ensuring sustained success.
High Fidelity Wireframes
